ASEAN in Data / Insight / Tourism recovery 2024
Insight / Tourism recovery 2024

ASEAN visitors reached 127.2 million in 2024 — about 88.5% of the 2019 peak — with Thailand and Malaysia still leading. The Philippines sits mid-pack at 5.95 million, now behind Cambodia’s 6.70.

International visitor arrivals in 2024, with 2023 comparisons and regional recovery context.

Regional: 143.7 (2019) → 102.0 (2023) → 127.2 (2024); intra-ASEAN 48.5 mn (38.1%). Leaders THA 35.55 · MYS 25.02 (tourists+excursionists). Tier 2: VNM 17.58 · SGP 16.53 · IDN 14.35. Receipts USD still empty on country scoreboard. TLS now filled (96.7 thousand).

What the comparison shows

The regional recovery advanced in 2024: 127.2 million visitors are about 88.5% of the 143.7 million recorded in 2019, up from about 102.0 million in 2023. Thailand and Malaysia still lead on volume, while the Philippines sits mid-pack at 5.95 million — now behind Cambodia’s 6.70 million. Arrivals describe inbound scale; they do not establish visitor spending or how much income stays in the local economy.

Key findings from this pack

  • Thailand and Malaysia lead the supplied arrivals scoreboard.
  • Cambodia exceeds the Philippines in the 2024 observations; the 2023 snapshot had them tied.
  • Regional arrivals remain below the supplied pre-pandemic total.
  • Timor-Leste now has a 2024 arrivals observation. Country receipts remain gaps; Malaysia includes tourists and excursionists.

The evidence: Philippines and peers

Philippines, Malaysia, Thailand, Vietnam and Indonesia. Values retain their individual years; missing observations are shown as —.

Tourism recovery 2024 · supplied observations
Indicator / unitPhilippinesMalaysiaThailandVietnamIndonesia
Visitor arrivalsmillion arrivals5.95202425.02202435.55202417.58202414.352024
Tourism receiptsUS$ billionNo observationNo observationNo observationNo observationNo observation

How to interpret the findings

Country-level 2019 observations are still not supplied on the country panel, so national recovery percentages versus 2019 remain unsupported. Receipts stay empty on the country scoreboard; the Outlook regional USD 132 bn figure is context only. Malaysia’s series includes tourists and excursionists — treat overnight-only comparisons carefully. Timor-Leste is filled for 2024 (96.7 thousand); do not treat older blanks as zero. This Insight is the 2024 vintage; the earlier Tourism recovery Insight remains the 2023 freeze.

Coverage and context

2024 AKF2025 observations. Malaysia includes tourists and excursionists; Timor-Leste is included. Country receipts and country-level 2019 baselines remain gaps.

The 2024 regional baseline is documented in the AKF2025 research brief. Read the 2023 freeze →

The table is a comparison of observations, not a combined ranking. The topic guide includes the wider SEA-11 coverage, interactive charts and full methodology.

Open tourism recovery 2024
All sources and observation years

S1 · ASEAN Key Figures 2025 (ASEANstats / ASEAN Secretariat) · year 2024 / unavailable · as_of 2026-09-16

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Cite this page

ASEAN in Data (2026). ASEAN visitors reached 127.2 million in 2024 — about 88.5% of the 2019 peak — with Thailand and Malaysia still leading. The Philippines sits mid-pack at 5.95 million, now behind Cambodia’s 6.70. /insights/tourism-recovery-2024